Hello!
I'm Prithvi (pronounced "Prit-vee")
As a UX Researcher, I listen to people and understand their needs.
I enjoy compiling people's stories, and synthesizing them into insights to drive experience design.
With 5+ years of experience in global corporations and startups, I specialize in end-to-end research to improve the customer journey.
My expertise includes qualitative and quantitative methods, grounded in HCI principles from 2 graduate programs.
What sets me apart:
Rapid Comprehension
My background and experience in complex domains like Tech and Healthcare enable me to swiftly process intricate information
Experimental Adaptability
Having worked in both startups and MNC’s, I embrace experimentation in research methods, ensuring a flexible approach to uncover insights.
Visual Storytelling
With a design background, I excel at creating compelling visuals to convey research findings effectively.
I find joy in tackling challenging domains like fintech and health:
TD Bank: Defining the Digital Account
Setup Experience
Brief: Apply research at multiple stages of product development to refine and scale the account setup experience.
Outcome: Informed design decisions and shaped a scalable, product-agnostic
onboarding experience.
Methods and Tools: Mixed-method research combining interviews and usability testing across web and mobile.
Projects
I’m passionate about making technology accessible to the next billion users:
Vio: Mobile Content Platform
Brief: A study on the goals and behaviors of non-English users of a mobile video application
Outcome: Redesign of the mobile app to provide an inclusive experience
Methods and Tools: User Interviews, Cognitive Tasks, Competitor Analysis, Thematic Analysis, Descriptive Statistics, Persona, Storyboards, Empathy Mapping
Best Price: B2B E-commerce Platform
Brief: A mixed-method study to evaluate an e-commerce platform and improve the client's understanding of its customer segments
Outcome: Improved UX and introduction of features leading to an increase in e-commerce sales
Methods and Tools: Customer complaints log analysis, Heuristic Review, Contextual Inquiry, User Interviews, Thematic Analysis, Persona, Journey Maps
Articles & Webinars
Webinar presented by my team at the Bentley User Experience Center
An article I wrote for the Bentley
User Experience Center Blog
